Branding and Storytelling
"There have been great societies that did not use the wheel, but there have been no societies that did not tell stories." - Ursula K. LeGuin
A strong brand stands out in a crowded market.
Alina Wheeler tells us "people fall in love with brands, trust them, and believe in their superiority. How a brand is perceived affects its success, regardless of whether it's a start-up, a nonprofit or a product."
Brand identify is tangible. You can see it, touch it, feel it, hold it.
Branding is a process that builds trust by creating awareness, value associations, and consistent messaging. All of which are targeted to customer loyalty.
"Effective brand strategy provides a central, unifying idea around which all behavior, actions and communications are aligned."
Brand is the story consumers believe about that business.
With Evangelists, choosing another brand is not an option.
Simon Sinek often tells the story of Apple Computer and how the Apple brand has created an entire population of customers who are evangelists for the company and its products. They will buy only Apple products, no matter what they cost because they believe in the company so strongly. Cost is never an issue, or a consideration, with an Apple customer.
Your story and your brand should start with "Why".
Splash! can help you find your story and tell it to the world!
A logo should be memorable, convey your offering, and translate well into many different forms (cards, brochures, black & white, favicons, etc). We offer this service a la carte, but usually include this service is included in bundled offerings.